http://alexcairo.com Alex Cairo Mon, 03 Dec 2012 14:45:27 +0000 http://alexcairo.com en http://alexcairo.com/Axe-Stimulating-Shower-Gel http://alexcairo.com/following/alexcairo.com/Axe-Stimulating-Shower-Gel Mon, 03 Dec 2012 14:45:27 +0000 Alex Cairo 1433852 Client: Axe Stimulating Shower Gel Objective: To promote Axe Stimulating Shower Gel as a functional, yet erotic experience. Deliverables: one print ad. Responsible for: concept, design, copy. Fullscreen Print Ad <img src="http://payload.cargocollective.com/1/3/98159/1433852/axead.jpg" width="612" height="791" width_o="612" height_o="791" src_o="http://payload.cargocollective.com/1/3/98159/1433852/axead_o.jpg" data-mid="6983213" border="0" align="left"/> Client: Axe Stimulating Shower Gel Objective: To promote Axe Stimulating Shower Gel as a functional, yet erotic experience. Deliverables: one print ad. Responsible... http://alexcairo.com/Cache http://alexcairo.com/following/alexcairo.com/Cache Thu, 29 Nov 2012 22:14:21 +0000 Alex Cairo 4519523 At AR New York, I have written a vast amount of copy for Caché, encompassing direct mailers, email blasts, web, in-store signage and gift guides. I also played a role in the conceptualization and writing for their store-held contests. My work on this account has required me to write for a wide variety of media, as well as develop a comprehensive understanding of the Caché woman, her personality, her voice and, of course, her style. Client Description: Caché is a nationwide, specialty retailer of women's clothing, dresses, formal wear and accessories. www.cache.com Holiday 2012 Collection Web, Gift Guide and Email Blasts Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_28_860.jpg" width="860" height="743" width_o="1104" height_o="954" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_28_o.jpg" data-mid="24036890" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_29_860.jpg" width="860" height="744" width_o="1103" height_o="955" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_29_o.jpg" data-mid="24036904" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_30_860.jpg" width="860" height="745" width_o="1102" height_o="955" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_30_o.jpg" data-mid="24036911" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_31_860.jpg" width="860" height="743" width_o="1104" height_o="955" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_31_o.jpg" data-mid="24036921" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/5_32_860.jpg" width="860" height="741" width_o="1106" height_o="953" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/5_32_o.jpg" data-mid="24036924" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/6_33_860.jpg" width="860" height="744" width_o="1105" height_o="956" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/6_33_o.jpg" data-mid="24036926" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_46_860.jpg" width="860" height="706" width_o="1238" height_o="1017" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_46_o.jpg" data-mid="24047237" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_45_860.jpg" width="860" height="706" width_o="1241" height_o="1020" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_45_o.jpg" data-mid="24047246" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_44_860.jpg" width="860" height="709" width_o="1238" height_o="1021" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_44_o.jpg" data-mid="24047265" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_43_860.jpg" width="860" height="708" width_o="1240" height_o="1022" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_43_o.jpg" data-mid="24047274" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_42.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_42_o.jpg" data-mid="24044443" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_36.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_36_o.jpg" data-mid="24044452" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_37.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_37_o.jpg" data-mid="24044453" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_38.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_38_o.jpg" data-mid="24044462" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/5_39.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/5_39_o.jpg" data-mid="24044469" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/6_40.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/6_40_o.jpg" data-mid="24044483" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/7_34.jpg" width="648" height="1043" width_o="648" height_o="1043" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/7_34_o.jpg" data-mid="24044488" border="0" align="left"/> November 2012 Collection Direct Mailer and Email Blasts Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/front_19_860.jpg" width="783" height="432" width_o="783" height_o="432" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/front_19_o.jpg" data-mid="24009513" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/back_20_860.jpg" width="783" height="432" width_o="783" height_o="432" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/back_20_o.jpg" data-mid="24009529" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_14.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_14_o.jpg" data-mid="24009974" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_21.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_21_o.jpg" data-mid="24009978" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_22.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_22_o.jpg" data-mid="24009980" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_23.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_23_o.jpg" data-mid="24009984" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/5_24.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/5_24_o.jpg" data-mid="24009990" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/6_25.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/6_25_o.jpg" data-mid="24009995" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/7_11.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/7_11_o.jpg" data-mid="24010002" border="0" align="left"/> October 2012 Collection Direct Mailer and Email Blasts Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/front_860.jpg" width="783" height="432" width_o="783" height_o="432" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/front_o.jpg" data-mid="24008568" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/back_860.jpg" width="783" height="432" width_o="783" height_o="432" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/back_o.jpg" data-mid="24008571" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_15.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_15_o.jpg" data-mid="24009285" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_16.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_16_o.jpg" data-mid="24009289" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_17.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_17_o.jpg" data-mid="24009291" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/5_9.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/5_9_o.jpg" data-mid="24009301" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/6_10.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/6_10_o.jpg" data-mid="24009308" border="0" align="left"/> Contest for Fashion's Night Out 2012 Email Blast <img src="http://payload110.cargocollective.com/1/3/98159/4519523/fno2_860.jpg" width="860" height="1471" width_o="2048" height_o="3504" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/fno2_o.jpg" data-mid="24044014" border="0" align="left"/> August 2012 Web, Email Blasts and In-Store Signage Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_5_860.jpg" width="860" height="803" width_o="1211" height_o="1132" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_5_o.jpg" data-mid="24008005" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/2_2_860.jpg" width="860" height="803" width_o="1212" height_o="1133" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/2_2_o.jpg" data-mid="24008009" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_7_860.jpg" width="860" height="800" width_o="1212" height_o="1128" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_7_o.jpg" data-mid="24008015" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_8_860.jpg" width="860" height="801" width_o="1213" height_o="1131" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_8_o.jpg" data-mid="24008023" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/1_1.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/1_1_o.jpg" data-mid="24007401" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/3_3.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/3_3_o.jpg" data-mid="24007418" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/4_4.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/4_4_o.jpg" data-mid="24007657" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/5.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/5_o.jpg" data-mid="24007664" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/7.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/7_o.jpg" data-mid="24007700" border="0" align="left"/> <img src="http://payload110.cargocollective.com/1/3/98159/4519523/9.jpg" width="648" height="1044" width_o="648" height_o="1044" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/9_o.jpg" data-mid="24007713" border="0" align="left"/> Fullscreen <img src="http://payload110.cargocollective.com/1/3/98159/4519523/instore.jpg" width="605" height="420" width_o="605" height_o="420" src_o="http://payload110.cargocollective.com/1/3/98159/4519523/instore_o.jpg" data-mid="24008151" border="0" align="left"/> At AR New York, I have written a vast amount of copy for Caché, encompassing direct mailers, email blasts, web, in-store signage and gift guides. I also played a... http://alexcairo.com/Miscellaneous-Writing http://alexcairo.com/following/alexcairo.com/Miscellaneous-Writing Wed, 23 May 2012 10:27:21 +0000 Alex Cairo 3456794 Press Release Written for fashion designer, Heather Lawton while interning at Arsenic9. View Press Release More coming soon... Press Release Written for fashion designer, Heather Lawton while interning at Arsenic9. View Press Release More coming soon... http://alexcairo.com/MARNI http://alexcairo.com/following/alexcairo.com/MARNI Tue, 22 May 2012 21:27:01 +0000 Alex Cairo 3455785 Client: MARNI Objective: create compelling headlines that effectively communicate the mood and voice of the assigned jewelry designs for MARNI. Deliverables: two print ads, one billboard Responsible for: copywriting, art direction (Jewelry designs created by SCAD Accessories Student) Fullscreen Two Print Ads <img src="http://payload57.cargocollective.com/1/3/98159/3455785/Magazine copy.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload57.cargocollective.com/1/3/98159/3455785/Magazine copy_o.jpg" data-mid="17814516" border="0" align="left"/> <img src="http://payload57.cargocollective.com/1/3/98159/3455785/magazine2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload57.cargocollective.com/1/3/98159/3455785/magazine2_o.jpg" data-mid="17813239" border="0" align="left"/> Fullscreen Billboard <img src="http://payload57.cargocollective.com/1/3/98159/3455785/Cairo_OnCountryBoard.jpg" width="500" height="300" width_o="500" height_o="300" src_o="http://payload57.cargocollective.com/1/3/98159/3455785/Cairo_OnCountryBoard_o.jpg" data-mid="17813248" border="0" align="left"/> Client: MARNI Objective: create compelling headlines that effectively communicate the mood and voice of the assigned jewelry designs for MARNI. Deliverables: two... http://alexcairo.com/New-Leaders http://alexcairo.com/following/alexcairo.com/New-Leaders Wed, 30 Nov 2011 09:51:34 +0000 Alex Cairo 2387007 Client: New Leaders Objective: to communicate the power a principal has to strengthen the schools he or she serves, as well as the educational system as a whole. Deliverables: one promotional video Responsible for: concept, script During my summer 2011 internship at The Concept Farm, a few of the other interns and I were given the opportunity to conceptualize and formulate scripts for a promotional video for the agency's New Leaders client. As a result, my concept and script was chosen and produced. From there, the interns and I worked as a team to bring the video to life through several rounds of visual ideation. Together, we were able to develop the overall look, feel, and voice of the video. It was an amazing learning experience in both advertising and teamwork, and I am grateful for having been given the opportunity to work on such a unique and exciting project. Client: New Leaders Objective: to communicate the power a principal has to strengthen the schools he or she serves, as well as the educational system as a whole. ... http://alexcairo.com/Sharpie-Liquid-Pencil http://alexcairo.com/following/alexcairo.com/Sharpie-Liquid-Pencil Sun, 01 May 2011 19:37:19 +0000 Alex Cairo 1252469 Client: Sharpie Liquid Pencil Product Info: Sharpie Liquid Pencil writes smooth like a pen, but erases like a pencil for up to three days after initial use. Objective: to communicate that Sharpie Liquid Pencil is the ideal writing utensil for the indecisive consumer. Deliverables: three print ads, Facebook app. Responsible for: concept, design, copy. Fullscreen Three Print Ads <img src="http://payload.cargocollective.com/1/3/98159/1252469/print3_14.jpg" width="612" height="793" width_o="612" height_o="793" src_o="http://payload.cargocollective.com/1/3/98159/1252469/print3_14_o.jpg" data-mid="6724353" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252469/print2_13.jpg" width="612" height="793" width_o="612" height_o="793" src_o="http://payload.cargocollective.com/1/3/98159/1252469/print2_13_o.jpg" data-mid="6724358" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252469/print1_12.jpg" width="612" height="793" width_o="612" height_o="793" src_o="http://payload.cargocollective.com/1/3/98159/1252469/print1_12_o.jpg" data-mid="6724360" border="0" align="left"/> Facebook App <img src="http://payload.cargocollective.com/1/3/98159/1252469/ApplicationIntro2_9_860.jpg" width="860" height="587" width_o="923" height_o="631" src_o="http://payload.cargocollective.com/1/3/98159/1252469/ApplicationIntro2_9_o.jpg" data-mid="6350158" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252469/NEWmockpagelightdark_5_860.jpg" width="860" height="584" width_o="923" height_o="627" src_o="http://payload.cargocollective.com/1/3/98159/1252469/NEWmockpagelightdark_5_o.jpg" data-mid="6341103" border="0" align="left"/> Client: Sharpie Liquid Pencil Product Info: Sharpie Liquid Pencil writes smooth like a pen, but erases like a pencil for up to three days after initial use. ... http://alexcairo.com/Photography http://alexcairo.com/following/alexcairo.com/Photography Thu, 14 Apr 2011 10:33:03 +0000 Alex Cairo 1270702 "Zola" Digital Awarded a Silver Key in the 2007 National Scholastic Art and Writing Competition. <img src="http://payload.cargocollective.com/1/3/98159/1270702/zola_860.JPG" width="860" height="647" width_o="2048" height_o="1540" src_o="http://payload.cargocollective.com/1/3/98159/1270702/zola_o.JPG" data-mid="6146221" border="0" align="left"/> "Twins" Digital <img src="http://payload.cargocollective.com/1/3/98159/1270702/twins_860.jpg" width="860" height="771" width_o="2000" height_o="1795" src_o="http://payload.cargocollective.com/1/3/98159/1270702/twins_o.jpg" data-mid="6146232" border="0" align="left"/> "Tina" Digital <img src="http://payload.cargocollective.com/1/3/98159/1270702/B-White Rough Copy_8.jpg" width="576" height="867" width_o="576" height_o="867" src_o="http://payload.cargocollective.com/1/3/98159/1270702/B-White Rough Copy_8_o.jpg" data-mid="6348533" border="0" align="left"/> "Zola" Digital Awarded a Silver Key in the 2007 National Scholastic Art and Writing Competition. "Twins" Digital "Tina" Digital http://alexcairo.com/State-Farm-Insurance http://alexcairo.com/following/alexcairo.com/State-Farm-Insurance Wed, 13 Apr 2011 01:41:12 +0000 Alex Cairo 1270675 Client: State Farm Insurance Objective: to convince 18-25 year olds that State Farm is an ideal insurance company for young adults. Deliverables: four print ads, microsite, car safety kit, direct mail piece, Pandora ad, Facebook app. Responsible for: collaborated with eleven other students for SCAD’s National Student Advertising Competition team. Fullscreen Four Print Ads <img src="http://payload.cargocollective.com/1/3/98159/1270675/print1.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/3/98159/1270675/print1_o.jpg" data-mid="6347775" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/98159/1270675/print2.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/3/98159/1270675/print2_o.jpg" data-mid="6347779" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/98159/1270675/print3.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/3/98159/1270675/print3_o.jpg" data-mid="6347781" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/98159/1270675/print4.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/3/98159/1270675/print4_o.jpg" data-mid="6347783" border="0" align="left"/> Microsite <img src="http://payload.cargocollective.com/1/3/98159/1270675/splashPage_860.jpg" width="860" height="502" width_o="945" height_o="552" src_o="http://payload.cargocollective.com/1/3/98159/1270675/splashPage_o.jpg" data-mid="6347998" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1270675/Web2VideoPage_860.jpg" width="860" height="502" width_o="945" height_o="552" src_o="http://payload.cargocollective.com/1/3/98159/1270675/Web2VideoPage_o.jpg" data-mid="6313471" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1270675/Web3EventsPage_860.jpg" width="860" height="502" width_o="945" height_o="552" src_o="http://payload.cargocollective.com/1/3/98159/1270675/Web3EventsPage_o.jpg" data-mid="6313472" border="0" align="left"/> The Goods Car Safety Kit <img src="http://payload.cargocollective.com/1/3/98159/1270675/CreativeGoods1.png" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/3/98159/1270675/CreativeGoods1_o.png" data-mid="6347904" border="0" align="left"/> Direct Mail Piece <img src="http://payload.cargocollective.com/1/3/98159/1270675/mailer.png" width="670" height="798" width_o="670" height_o="798" src_o="http://payload.cargocollective.com/1/3/98159/1270675/mailer_o.png" data-mid="6347894" border="0" align="left"/> Pandora Ad <img src="http://payload.cargocollective.com/1/3/98159/1270675/Pandora.png" width="670" height="535" width_o="670" height_o="535" src_o="http://payload.cargocollective.com/1/3/98159/1270675/Pandora_o.png" data-mid="6347875" border="0" align="left"/> Facebook App <img src="http://payload.cargocollective.com/1/3/98159/1270675/Facebook.png" width="670" height="566" width_o="670" height_o="566" src_o="http://payload.cargocollective.com/1/3/98159/1270675/Facebook_o.png" data-mid="6347886" border="0" align="left"/> Client: State Farm Insurance Objective: to convince 18-25 year olds that State Farm is an ideal insurance company for young adults. Deliverables: four print ads,... http://alexcairo.com/52-Card-Pick-Up http://alexcairo.com/following/alexcairo.com/52-Card-Pick-Up Wed, 13 Apr 2011 00:52:01 +0000 Alex Cairo 1302703 Client: 52 Card Pick Up Product Info: 52 Card Pick Up consists of four decks of cards containing various pick up lines. Objective: to communicate to consumers that 52 Card Pick Up is a quick and entertaining conversation starter that breaks the traditional and exhausting rules of dating. Deliverables: direct mail booklet, banner ad. Responsible for: concept, design, copy. Fullscreen Direct Mail Booklet <img src="http://payload.cargocollective.com/1/3/98159/1302703/putonbook.jpg" width="652" height="434" width_o="652" height_o="434" src_o="http://payload.cargocollective.com/1/3/98159/1302703/putonbook_o.jpg" data-mid="6346890" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/spread1_11_860.jpg" width="860" height="315" width_o="1080" height_o="396" src_o="http://payload.cargocollective.com/1/3/98159/1302703/spread1_11_o.jpg" data-mid="6831146" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/spread2-again_860.jpg" width="860" height="315" width_o="1080" height_o="396" src_o="http://payload.cargocollective.com/1/3/98159/1302703/spread2-again_o.jpg" data-mid="6829377" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/spread3_4_860.jpg" width="860" height="315" width_o="1080" height_o="396" src_o="http://payload.cargocollective.com/1/3/98159/1302703/spread3_4_o.jpg" data-mid="6339110" border="0" align="left"/> Banner Ad <img src="http://payload.cargocollective.com/1/3/98159/1302703/banner1_6_860.jpg" width="846" height="576" width_o="846" height_o="576" src_o="http://payload.cargocollective.com/1/3/98159/1302703/banner1_6_o.jpg" data-mid="6346897" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/banner2_26_860.jpg" width="846" height="576" width_o="846" height_o="576" src_o="http://payload.cargocollective.com/1/3/98159/1302703/banner2_26_o.jpg" data-mid="6830069" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/bannerfgkjfdkl_860.jpg" width="846" height="576" width_o="846" height_o="576" src_o="http://payload.cargocollective.com/1/3/98159/1302703/bannerfgkjfdkl_o.jpg" data-mid="6830925" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/banner4_9_860.jpg" width="846" height="576" width_o="846" height_o="576" src_o="http://payload.cargocollective.com/1/3/98159/1302703/banner4_9_o.jpg" data-mid="6346902" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1302703/banner5_22_860.jpg" width="846" height="576" width_o="846" height_o="576" src_o="http://payload.cargocollective.com/1/3/98159/1302703/banner5_22_o.jpg" data-mid="6347019" border="0" align="left"/> Client: 52 Card Pick Up Product Info: 52 Card Pick Up consists of four decks of cards containing various pick up lines. Objective: to communicate to consumers that... http://alexcairo.com/Harley-Davidson http://alexcairo.com/following/alexcairo.com/Harley-Davidson Sat, 02 Apr 2011 01:21:59 +0000 Alex Cairo 1252736 Client: Harley-Davidson Fly ‘n Ride Objective: to communicate to consumers that with Harley-Davidson’s Fly ‘n Ride program, H.O.G. members can quickly travel to a variety of locations around the world and rent a Harley-Davidson motorcycle. Deliverables: three print ads, subway poster, microsite splash page. Responsible for: concept, design, copy. Fullscreen Three Print Ads <img src="http://payload.cargocollective.com/1/3/98159/1252736/desertprintnew_1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/98159/1252736/desertprintnew_1_o.jpg" data-mid="6347586" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252736/mountainnew_2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/98159/1252736/mountainnew_2_o.jpg" data-mid="6347589" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252736/oceannew_3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/3/98159/1252736/oceannew_3_o.jpg" data-mid="6347594" border="0" align="left"/> Subway Poster <img src="http://payload.cargocollective.com/1/3/98159/1252736/subway_new_6.jpg" width="657" height="945" width_o="657" height_o="945" src_o="http://payload.cargocollective.com/1/3/98159/1252736/subway_new_6_o.jpg" data-mid="6347626" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/98159/1252736/insubwaynew_860.jpg" width="860" height="653" width_o="2048" height_o="1556" src_o="http://payload.cargocollective.com/1/3/98159/1252736/insubwaynew_o.jpg" data-mid="6313709" border="0" align="left"/> Microsite Splash Page <img src="http://payload.cargocollective.com/1/3/98159/1252736/micrositenew_4_860.jpg" width="720" height="432" width_o="720" height_o="432" src_o="http://payload.cargocollective.com/1/3/98159/1252736/micrositenew_4_o.jpg" data-mid="6347632" border="0" align="left"/> Client: Harley-Davidson Fly ‘n Ride Objective: to communicate to consumers that with Harley-Davidson’s Fly ‘n Ride program, H.O.G. members can quickly...